CONSUMER BEHAVIOUR - case study - Essay Example
Thus, http://order-an-essay925376.mystrikingly.com/ in this case, qualitative research was used to generate data that is based on the participants’ own categories of meaning, it is useful for studying a limited number of cases in detail, and tends to collect data in realistic settings (Oppenheim 1992)).The availability of relevant resources and time also played a contributory role to the methodology used. Methodology helps to organize, represent, and analyze data and information in a bid to answer the research questions of the study. The following are the basic steps involved in this section of methodology:
The research has been designed in a survey based which was meant to elicit information from a limited number of people believed to have the information being sought, those who were able and willing to communicate. Thus, this survey about a small group of youths was meant to count representative samples and make inferences about the whole population.
